Has owning a nice watch, an item traditionally associated with making it big, becoming a thing of the past? The recent acquisitions and collaborations with other brands makes it seem so. Like other luxury brands, they have been slow to the e-commerce marketplace. And that may have influenced sales. L2
If you make great content and no one sees it, is it still great? Content is king, but distribution is God. Creating great content is a struggle many brands and companies deal with every day. For small businesses vying to get a foothold into social media, they often get stuck
In Facebook’s “Beauty Beyond: The Thumb is in Charge” report, the research found that three in ten beauty and personal-care purchases by people 18 years old and above occurred on mobile from September to December. And that Millennials, moms and multicultural customers accounted for 81 percent of beauty transactions last holiday
December 16, 2015 Mizani Taps Social Media for Natural Hair-Care Line By Faye Brookman NEW YORK — Mizani, the professional division of L’Oréal catering to multicultural consumers, is tapping social media to help salons get a bigger share of the natural hair-care boom. To support Mizani’s launch of True Textures,
L’Oreal’s Mizani Goes Digital November 19, 2015 Develops unique meme for marketing campaign. Textured hair care brand launches the first-ever meme technology that supports natural hair salon professionals who are at the forefront of the burgeoning natural hair care movement, said the company. Created by New York City-based agency Ivy
In the June issue of Marie Claire, members of the network group New York Women in Communications, including our founder, Marcia Cole (who is one of the group’s board members), were asked their opinions about how to nail a big job or salary negotiation. Here’s what they had to say. #1.
New York City can surpass Silicon Valley as the country’s tech hub, Mayor Bill de Blasio told 300 attendees at the 19th annual Internet Week New York last week. In his first speech to Gotham’s tech community, he outlined the city’s plans to dedicate $10 million dollars to keep top talent