How Brands Can Pivot Purposefully During Covid-19 Crisis

By admin| Posted On March 4, 2020| 7:14 pm| No Comments

The global pandemic caused by the CoronaVirus (COVID-19) has negatively impacted the airlines, hotel, cruise, and events industries  at an alarming rate. Government-sanctioned and self-imposed quarantines are in effect in Italy, France, New York–the world’s largest luxury markets. As festivals, conferences, colleges, public schools, and other large gatherings of people …READ MORE

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Tick, Tock: Time to Watch the E-Com Throne

By admin| Posted On March 13, 2018| 6:28 am| No Comments

Has owning a nice watch, an item traditionally associated with making it big, becoming a thing of the past? The recent acquisitions and collaborations with other brands makes it seem so. Like other luxury brands, they have been slow to the e-commerce marketplace. And that may have influenced sales.  L2 …READ MORE

Industry News

B2B News: The Salon Industry Is Killing it On Instagram

By admin| Posted On June 25, 2016| 6:46 am| No Comments

If you make great content and no one sees it, is it still great? Content is king, but distribution is God. Creating great content is a struggle many brands and companies deal with every day. For small businesses vying to get a foothold into social media, they often get stuck …READ MORE

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#SocialFacts: Millennials, Moms and Multiculturals Customers Made Up 81% of Beauty Transactions

By admin| Posted On June 7, 2016| 11:22 pm| No Comments

In Facebook’s “Beauty Beyond: The Thumb is in Charge” report, the research found that three in ten beauty and personal-care purchases by people 18 years old and above occurred on mobile from September to December. And that Millennials, moms and multicultural customers accounted for 81 percent of beauty transactions last holiday …READ MORE

Industry News

WWD Mentions Ivy Digital

By admin| Posted On December 16, 2015| 4:43 pm| No Comments

December 16, 2015 Mizani Taps Social Media for Natural Hair-Care Line By Faye Brookman NEW YORK — Mizani, the professional division of L’Oréal catering to multicultural consumers, is tapping social media to help salons get a bigger share of the natural hair-care boom. To support Mizani’s launch of True Textures, …READ MORE

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Happi Mentions Ivy Digital

By admin| Posted On November 19, 2015| 4:41 pm| No Comments

L’Oreal’s Mizani Goes Digital November 19, 2015 Develops unique meme for marketing campaign. Textured hair care brand launches the first-ever meme technology that supports natural hair salon professionals who are at the forefront of the burgeoning natural hair care movement, said the company. Created by New York City-based agency Ivy …READ MORE

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How to Ask for Anything…And Get It Tips from Some of the Nation’s Best “Talkers”

By admin| Posted On June 2, 2014| 6:35 am| No Comments

In the June issue of Marie Claire, members of the network group New York Women in Communications, including our founder, Marcia Cole (who is  one of the group’s board members), were asked their opinions about how to nail a big job or salary negotiation. Here’s what they had to say. #1. …READ MORE

Industry News, Media

How Women Can Ace a Money Meeting and Other Tips Learned from Internet Week NY

By Marcia Cole| Posted On May 28, 2014| 5:08 pm| No Comments

New York City can surpass Silicon Valley as the country’s tech hub, Mayor Bill de Blasio told 300 attendees at the 19th annual Internet Week New York last week. In his first speech to Gotham’s tech community, he outlined the city’s plans to dedicate $10 million dollars to keep top talent …READ MORE

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