By admin| Posted On June 2, 2014| 6:35 am| No Comments

In the June issue of Marie Claire, members of the network group New York Women in Communications, including our founder, Marcia Cole (who is  one of the group’s board members), were asked their opinions about how to nail a big job or salary negotiation. Here’s what they had to say.

#1. Likability Matters
“It’s not necessarily what you say, but how you say it. If I like how someone is speaking to me, it makes it easier to hear them. And what you want is to be heard.” -Marcia Cole, CEO of Ivy Digital, a digital media agency that grows social audiences

#2. Don’t Apologize
“I hired a woman last year who stuck to her guns on the things she needed to accept the job. We went through many rounds of negotiations. I have a lot of respect for the people I hire and encourage them to kick the tires. Too many women apologize for the very act of negotiating.” -Erika Nardini, chief marketing officer of AOL Advertising

#3. Focus on the Future
“As a manager, you’re always thinking about what’s next, what’s the strategy going forward. The past is the past, but I feel great about investing in the future.” -Stacy Martinet, chief marketing officer of

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